Development costs can be unpredictable, and it’s challenging to strike the right balance between a unique, customized chat product and one that feels familiar and intuitive while performing reliably. Another decision product teams face early on is whether to build or buy chat functionality. Hundreds if not thousands of code examples are available online for chat app projects of all types and sizes, but it can be difficult to determine whether a given approach will meet your needs without a great deal of time-consuming and costly trial and error. Once a product team or a startup founder has identified an opportunity to build a chat app, research into the best chat development processes can quickly return an overwhelming volume of information. Not every new chat app has to go head to head with WhatsApp, either - opportunities abound for specialized messaging applications that serve specific groups of users or support communication across industries as diverse as gaming, dating, and healthcare. The market for consumer chat applications is dominated by a handful of major players, but constantly evolving technologies and consumer needs create opportunities for new chat and messaging applications to gain market share. Chat’s asynchronous nature eliminates the urgency and pressure of a phone call, but it still feels faster, more immediate, and less formal than email. In many situations, users choose chat or instant messaging apps over other ways of contacting each other. Since the introduction of first-gen consumer messaging apps like AIM in the 1990s, chat has solidified its role as a mainstream method of communication.
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